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2-Day Cocktail Programme 20th & 21st July (Dublin Bar Academy)

By |

Course dates

(Time: 10 am–5:30 pm | Monday–Tuesday)

19th & 20th October

Who is this course for?

This programme is ideal for:
● Bar owners and managers developing or refreshing a cocktail menu.
● Bartenders aiming to build creative confidence and technical skill.
● Hospitality teams seeking to align drinks, branding, and profitability.

Content Covered

Mixology Homemade Products
Master the full range of house-made cocktail components:
● Syrups, cordials, sherbets, shrubs, oleo
● Tinctures, infusions, solutions, and liqueurs
Twisting the Classics
Learn to transform well-known recipes into signature serves by adjusting flavour,
technique, and presentation while maintaining structure and balance.
Signature Cocktail Creation
Work through the creative process of developing original drinks from scratch —
guided by flavour theory, customer experience, and profitability.
Modern Garnishing Techniques
● Edible paint, fruit leather, pickling, zests & twists
● Dehydrated garnishes, edible perfume, and ice infusions
Bar Operations & Efficiency
● Product sourcing, inventory control & sustainable practices
● Waste reduction and shelf-life management
● Pre-batching, mise en place, and smart prep strategy

Trainers

Richard Linden

Owner // Head of Education

Richard Linden is a seasoned entrepreneur and hospitality industry professional originally from Sweden and currently based in Dublin, Ireland and with over 20 years of experience in some of the world’s most renowned venues across Europe and Asia.

Richard’s journey in the hospitality industry began in his native Sweden, where his passion for mixology and dedication to customer service quickly set him apart.

In 2012, Richard realised his long-held dream of owning his own establishment with the founding of the Dublin Bar Academy in Ireland’s capital city. Since then, under his leadership, the Dublin Bar Academy has become synonymous with excellence in cocktail education and training, attracting aspiring bartenders from around the world.

Richard’s innovative approach to mixology and his commitment to mentorship have earned him recognition and respect within the industry.
He is known for his creative cocktail creations, as well as his dedication to sharing his knowledge and expertise with others.

As he continues to lead the Dublin Bar Academy to new heights, Richard remains dedicated to his mission of raising the standards of bartending and inspiring the next generation of cocktail enthusiasts, both in Ireland and beyond.

Gary Kelly

Head Instructor

Gary Kelly is a dedicated professional with a passion for the hospitality industry, particularly in bartending and mixology. His journey began in his hometown of Naas, County Kildare, where he attended Scoil Mhuire Community School, earning his Leaving Certificate with distinction.

Driven by a desire to excel in his field, Gary pursued further education at the Technological University of Dublin, where he attained a First-Class Honours certification in Continued Professional Development. This academic achievement underscored his commitment to ongoing learning and professional growth.

Gary’s career in hospitality commenced as a bartender at St. Kevin’s GFC, where he honed his skills in serving beverages and providing exceptional customer service. His dedication

and expertise led to his progression to roles of increasing responsibility, including Head Bartender at the esteemed Hamlet Court Hotel in Co. Meath.

In 2023, Gary embarked on a new chapter in his career by joining the Dublin Bar Academy as Head Instructor. In this role, he shares his wealth of knowledge and experience with aspiring bartenders, imparting essential skills in mixology, bar management, and customer relations.

In addition to his professional pursuits, Gary is deeply engaged in his community and is known for his strong work ethic and positive attitude. He is committed to ongoing professional development and is always seeking new opportunities to expand his skill set and knowledge base.
Gary Kelly’s dedication to his craft, combined with his exemplary work ethic and commitment to excellence, make him a valuable asset to any organization in the hospitality industry.

Anke Hartmann

Wine Educator

Anke Carmen Hartmann is a highly skilled professional in the hospitality and wine industry, with a wealth of experience spanning over two decades. Originally from Sebnitz in Sachsen, Germany, Anke has cultivated a rich background in hotel management, sommelier expertise, and operations leadership.
Anke’s academic journey reflects her commitment to excellence in her field. She holds a WSET Diploma Level 4, equivalent to an undergraduate specialist of wines and spirits, from London, England. Additionally, she has pursued advanced sommelier certification from the Court of Master Sommelier and completed WSET educator training, showcasing her dedication to continuous learning and professional development.

Anke’s professional experience is marked by notable achievements and contributions to various esteemed establishments. She has served in key roles such as General Manager, Operations Manager, Restaurant Manager, and Head Sommelier in renowned venues across Europe and Ireland. Her tenure at establishments like The Lamplight Wine Bar & Merchants in Clifden, Drury Buildings in Dublin City, and the 2 Michelin starred Tigergourmet Restaurant & Gastronomie in Frankfurt.

Throughout her career, Anke has demonstrated proficiency in diverse areas of hotel management, including financial control, sales, marketing, HR operations, and staff training. She has successfully overseen the setup and opening of new establishments, managed high- end wine cellars, and led teams to achieve prestigious accolades such as Michelin Stars.




2-Days Introduction to Cocktails Course 9th & 10th November (Dublin Bar Academy)

By |

Course dates

(Time: 10am–5pm | Monday–Tuesday)

9th & 10th November

Who is this course for?

Perfect for:
● Aspiring bartenders looking to build foundational skills behind the bar.
● Hospitality newcomers wanting a certified and practical introduction to
cocktail-making.
● Cocktail enthusiasts eager to explore classic recipes and hands-on
techniques

Content Covered

The 2-Day Introduction to Cocktails course focuses on the foundations of cocktail theory and hands-on practice. You’ll gain a well-rounded understanding of the cocktail world through four key learning modules:
Theory
● Cocktail History
● Introduction to Equipment & Tools
● Understanding Glassware & Garnishing
Practical Bartending
● Making Classic Cocktails
● Multi Order Flow
● Bar Movements & Technique
● Glassware Handling & Service Basics
Tasting
● Guided Tasting of 30+ Classic Cocktails
● Understand Balance, Texture & Presentation
Certification & Take-Home Materials
● Certificate of Completion
● Student Booklet with Recipes & Theory
● The Classic Cocktail Bible – 80 iconic recipes reviewed by Dublin Bar Academy

Trainers

Richard Linden

Owner // Head of Education

Richard Linden is a seasoned entrepreneur and hospitality industry professional originally from Sweden and currently based in Dublin, Ireland and with over 20 years of experience in some of the world’s most renowned venues across Europe and Asia.

Richard’s journey in the hospitality industry began in his native Sweden, where his passion for mixology and dedication to customer service quickly set him apart.

In 2012, Richard realised his long-held dream of owning his own establishment with the founding of the Dublin Bar Academy in Ireland’s capital city. Since then, under his leadership, the Dublin Bar Academy has become synonymous with excellence in cocktail education and training, attracting aspiring bartenders from around the world.

Richard’s innovative approach to mixology and his commitment to mentorship have earned him recognition and respect within the industry.
He is known for his creative cocktail creations, as well as his dedication to sharing his knowledge and expertise with others.

As he continues to lead the Dublin Bar Academy to new heights, Richard remains dedicated to his mission of raising the standards of bartending and inspiring the next generation of cocktail enthusiasts, both in Ireland and beyond.

Gary Kelly

Head Instructor

Gary Kelly is a dedicated professional with a passion for the hospitality industry, particularly in bartending and mixology. His journey began in his hometown of Naas, County Kildare, where he attended Scoil Mhuire Community School, earning his Leaving Certificate with distinction.

Driven by a desire to excel in his field, Gary pursued further education at the Technological University of Dublin, where he attained a First-Class Honours certification in Continued Professional Development. This academic achievement underscored his commitment to ongoing learning and professional growth.

Gary’s career in hospitality commenced as a bartender at St. Kevin’s GFC, where he honed his skills in serving beverages and providing exceptional customer service. His dedication

and expertise led to his progression to roles of increasing responsibility, including Head Bartender at the esteemed Hamlet Court Hotel in Co. Meath.

In 2023, Gary embarked on a new chapter in his career by joining the Dublin Bar Academy as Head Instructor. In this role, he shares his wealth of knowledge and experience with aspiring bartenders, imparting essential skills in mixology, bar management, and customer relations.

In addition to his professional pursuits, Gary is deeply engaged in his community and is known for his strong work ethic and positive attitude. He is committed to ongoing professional development and is always seeking new opportunities to expand his skill set and knowledge base.
Gary Kelly’s dedication to his craft, combined with his exemplary work ethic and commitment to excellence, make him a valuable asset to any organization in the hospitality industry.

Anke Hartmann

Wine Educator

Anke Carmen Hartmann is a highly skilled professional in the hospitality and wine industry, with a wealth of experience spanning over two decades. Originally from Sebnitz in Sachsen, Germany, Anke has cultivated a rich background in hotel management, sommelier expertise, and operations leadership.
Anke’s academic journey reflects her commitment to excellence in her field. She holds a WSET Diploma Level 4, equivalent to an undergraduate specialist of wines and spirits, from London, England. Additionally, she has pursued advanced sommelier certification from the Court of Master Sommelier and completed WSET educator training, showcasing her dedication to continuous learning and professional development.

Anke’s professional experience is marked by notable achievements and contributions to various esteemed establishments. She has served in key roles such as General Manager, Operations Manager, Restaurant Manager, and Head Sommelier in renowned venues across Europe and Ireland. Her tenure at establishments like The Lamplight Wine Bar & Merchants in Clifden, Drury Buildings in Dublin City, and the 2 Michelin starred Tigergourmet Restaurant & Gastronomie in Frankfurt.

Throughout her career, Anke has demonstrated proficiency in diverse areas of hotel management, including financial control, sales, marketing, HR operations, and staff training. She has successfully overseen the setup and opening of new establishments, managed high- end wine cellars, and led teams to achieve prestigious accolades such as Michelin Stars.




2-Day Cocktail Programme 19th & 20th October (Dublin Bar Academy)

By |

Course dates

(Time: 10 am–5:30 pm | Monday–Tuesday)

19th & 20th October

Who is this course for?

This programme is ideal for:
● Bar owners and managers developing or refreshing a cocktail menu.
● Bartenders aiming to build creative confidence and technical skill.
● Hospitality teams seeking to align drinks, branding, and profitability.

Content Covered

Mixology Homemade Products
Master the full range of house-made cocktail components:
● Syrups, cordials, sherbets, shrubs, oleo
● Tinctures, infusions, solutions, and liqueurs
Twisting the Classics
Learn to transform well-known recipes into signature serves by adjusting flavour,
technique, and presentation while maintaining structure and balance.
Signature Cocktail Creation
Work through the creative process of developing original drinks from scratch —
guided by flavour theory, customer experience, and profitability.
Modern Garnishing Techniques
● Edible paint, fruit leather, pickling, zests & twists
● Dehydrated garnishes, edible perfume, and ice infusions
Bar Operations & Efficiency
● Product sourcing, inventory control & sustainable practices
● Waste reduction and shelf-life management
● Pre-batching, mise en place, and smart prep strategy

Trainers

Richard Linden

Owner // Head of Education

Richard Linden is a seasoned entrepreneur and hospitality industry professional originally from Sweden and currently based in Dublin, Ireland and with over 20 years of experience in some of the world’s most renowned venues across Europe and Asia.

Richard’s journey in the hospitality industry began in his native Sweden, where his passion for mixology and dedication to customer service quickly set him apart.

In 2012, Richard realised his long-held dream of owning his own establishment with the founding of the Dublin Bar Academy in Ireland’s capital city. Since then, under his leadership, the Dublin Bar Academy has become synonymous with excellence in cocktail education and training, attracting aspiring bartenders from around the world.

Richard’s innovative approach to mixology and his commitment to mentorship have earned him recognition and respect within the industry.
He is known for his creative cocktail creations, as well as his dedication to sharing his knowledge and expertise with others.

As he continues to lead the Dublin Bar Academy to new heights, Richard remains dedicated to his mission of raising the standards of bartending and inspiring the next generation of cocktail enthusiasts, both in Ireland and beyond.

Gary Kelly

Head Instructor

Gary Kelly is a dedicated professional with a passion for the hospitality industry, particularly in bartending and mixology. His journey began in his hometown of Naas, County Kildare, where he attended Scoil Mhuire Community School, earning his Leaving Certificate with distinction.

Driven by a desire to excel in his field, Gary pursued further education at the Technological University of Dublin, where he attained a First-Class Honours certification in Continued Professional Development. This academic achievement underscored his commitment to ongoing learning and professional growth.

Gary’s career in hospitality commenced as a bartender at St. Kevin’s GFC, where he honed his skills in serving beverages and providing exceptional customer service. His dedication

and expertise led to his progression to roles of increasing responsibility, including Head Bartender at the esteemed Hamlet Court Hotel in Co. Meath.

In 2023, Gary embarked on a new chapter in his career by joining the Dublin Bar Academy as Head Instructor. In this role, he shares his wealth of knowledge and experience with aspiring bartenders, imparting essential skills in mixology, bar management, and customer relations.

In addition to his professional pursuits, Gary is deeply engaged in his community and is known for his strong work ethic and positive attitude. He is committed to ongoing professional development and is always seeking new opportunities to expand his skill set and knowledge base.
Gary Kelly’s dedication to his craft, combined with his exemplary work ethic and commitment to excellence, make him a valuable asset to any organization in the hospitality industry.

Anke Hartmann

Wine Educator

Anke Carmen Hartmann is a highly skilled professional in the hospitality and wine industry, with a wealth of experience spanning over two decades. Originally from Sebnitz in Sachsen, Germany, Anke has cultivated a rich background in hotel management, sommelier expertise, and operations leadership.
Anke’s academic journey reflects her commitment to excellence in her field. She holds a WSET Diploma Level 4, equivalent to an undergraduate specialist of wines and spirits, from London, England. Additionally, she has pursued advanced sommelier certification from the Court of Master Sommelier and completed WSET educator training, showcasing her dedication to continuous learning and professional development.

Anke’s professional experience is marked by notable achievements and contributions to various esteemed establishments. She has served in key roles such as General Manager, Operations Manager, Restaurant Manager, and Head Sommelier in renowned venues across Europe and Ireland. Her tenure at establishments like The Lamplight Wine Bar & Merchants in Clifden, Drury Buildings in Dublin City, and the 2 Michelin starred Tigergourmet Restaurant & Gastronomie in Frankfurt.

Throughout her career, Anke has demonstrated proficiency in diverse areas of hotel management, including financial control, sales, marketing, HR operations, and staff training. She has successfully overseen the setup and opening of new establishments, managed high- end wine cellars, and led teams to achieve prestigious accolades such as Michelin Stars.




The Feed Dublin – Social Media Workshop 1st September 2026

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Learning Outcomes

By the end of this workshop participants will have a better understanding of influencers and content creators in the marketing mix of independent hospitality and food businesses and will learn tips and tricks on taking the content in your camera roll and turning it into a fully fledged social media strategy.

Who is this workshop for?

This workshop would be beneficial for any member of the team who is enthusaitsic about content creation, photography and establishing a strong online presence for the business.

Schedule:

09:30              Delegate Registration 

 

10:00              Welcome to The Feed Dublin

A representative from The Restaurants Association of Ireland to deliver a brief welcome to delegates and set out the schedule of events

 

10:10               Making Moments That Matter

It’s not just pictures of food! Our panelists will share about their innovative approaches to establishing social-media-worthy moments, and building an engaged following as result.

Zoe Ewing-Evans (@two_pups_coffee), Katie McConnell (@yumcakesbakery), Seán Lally (@hotelwoodstock,ie) and @lovindublin

Hosted by Jordan Graham (@sugarsnap.agency)

 

10:35               Smartphone Content Masterclass

Lily who runs a viral content creation account (@themediaproject_) will cover the essential camera settings and core video fundamentals needed to capture high-quality content in any environment. This session will also explore cineamtic techniques, go-to shot ideas, and best practices for editing and exporting professional-looking videos with little to no budget.

Lily Potter, (@themediaproject_)

 

11:10                Coffee Break

 

11:30               An Answer for Every Budget

A discussion of the content spectrum, from smartphone visuals to professional production assets.

Max Hernandez (@maxphototrip), Jordan Graham (@sugarsnap.agency), Lily Potter (@themediaproject_)

Hosted by Ally Edgar (theallymarketing)

 

11:55               Creators, Collabs & Community: how to get more eyes on your socials

This panel will explore the place of influencers and content creators in the marketing mix of independent hospitality and food businesses.

Full speaker lineup coming soon. 

 

11:55                Social Management 101

Join Ally as she shares her tips and tricks on taking the content in your camera roll and turning it into a fully fledged social media strategy. She’ll cover shoot and content planning, social media management, and touch on social media ads. You’ll be a social media pro after this one.

Ally Edgar, The Ally Marketing.

 

12:50               The Action Plan

Jordan Graham will summarise key learnings, to conclude the day.

 

13:00               Tasting & Networking (Optional)

Our hosts at Teeling Whiskey Distillery will share about their iconic brand, including a guided sampling of their small batch whiskey. Attendees are welcome to stay and chat with our speakers and panellists.

 

If you purchase three tickets, we are delighted to offer one complimentary place on the workshop.

Partner Profile

Sugar Snap Agency

Restaurants are the engine room of Ireland’s food culture. They’re where craft meets community, where local produce becomes something unforgettable, and where hospitality is practiced as an art form.It’s no secret that this industry has been through a tough few years  and in many ways, it still is. Running a restaurant in 2026  takes more than talent. It takes resilience, with rising costs across the board, from ingredients to energy to rent,  margins are tighter than ever. Despite all that, the standard in Irish hospitality continues to rise. The level of creativity, quality, and innovation we see across the island is remarkable. At Sugar Snap, we work exclusively with food businesses, it’s the world we know and love. We see the challenges up close, but we also see the passion, the creativity, and the commitment that drives the industry forward.Based in Belfast and working globally, Sugar Snap serves up sharp strategy, standout campaigns, and scroll-stopping content for food and drink brands of all shapes and sizes.Whether it’s a full-scale launch or a quick burst of fresh design, we’re built to deliver flavour-packed results.

In partnership with:




NeuroInclusive Leadership Essentials Workshop 23rd September 2026

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Learning Outcomes

By the end of this course, learners will be able to:

  1. Explain what neurodiversity is and recognise the most common neurodivergent profiles in the workplace.
  2. Identify how neurodivergent needs may present in hospitality teams and why they often go unrecognised.
  3. Understand why disclosure cannot be assumed and why supports should be universally available.
  4. Recognise the link between psychological safety, neuroinclusion, and team performance.
  5. Apply at least three practical, low-cost adjustments that benefit all team members.
  6. Demonstrate a strengths-based approach to managing cognitive diversity
  7. Identify immediate actions to begin building a more neuroinclusive team environment.

Who is this course for?

This workshop is designed for all hospitality team leaders and above – including managers, supervisors, general managers, owners, and HR leads – across restaurants, hotels, catering, and wider hospitality businesses. Also suitable for emerging leaders on development pathways.

No prior knowledge of neurodiversity is required.

Content Covered

Workshop Structure:

1.What Neurodiversity Is, and Why It Matters in Hospitality & Restaurants

  • The neurodiversity umbrella: ADHD, autism, dyslexia, and beyond.
  • Prevalence: why neurodivergent employees are likely already on your team.
  • Why hospitality may attract higher rates of neurodivergent workers.
  • Masking: what it is, why it matters, and what it costs your people.
  • Co-occurring presentations: it’s rarely just one thing.
  • The business case: turnover, performance, and the hidden cost of unrecognised need.

2.What Neuroinclusive Leadership Looks Like in Practice

  • Psychological safety as the foundation and why high-pressure environments
    can erode it.
  • Common management habits that inadvertently exclude neurodivergent team members or others eg english not a first language, new starters and more.
  • Strengths-based leadership: moving from deficit to capability.
  • Communication that works for all cognitive styles.
  • Reasonable adjustments: practical, low-cost, and disclosure-free.
  • Irish legal context: Employment Equality Acts 1998–2021 and the Work and Access Programme.

3.Your ALL-Minds Toolkit

  • The ALL-Minds approach: design for the edges, everyone benefits.
  • 3 Things Every Manager can do starting now.
  • Team reflection: applying the learning to your own context.

Q&A and Next Steps

Trainer Profile

Trustworki

Rebecca Molloy, Founder Trustworki

Rebecca Molloy is a leadership development consultant, educator, and founder of TrustWorki, specialising in neuroinclusive leadership and workplace culture. Rebecca brings over 25 years of global leadership experience spanning retail, travel, tech, and professional learning – working with organisations from global tech unicorns and multinationals to family-run businesses, startups, and not-for-profits across a wide range of sectors. An MBA graduate with a Master’s Microcredential in Responsible Leadership and Management, Rebecca also lectures part-time at UCD Professional Academy.
A neurodivergent leader who speaks from lived experience, she delivers group workshops, training programmes, and one-to-one mentoring for leaders at every level.

 

Alice O’Donnell, Facilitator & Coach

Alice is an experienced coach and educator with over 30 years’ experience in the education sector. She specialises in working with neurodivergent individualsincluding those who are autistic or have ADHD- as well as with their families, employers, and support teams. Her practice is shaped by lived experience and her leadership as chairperson of an autism charity. Alice holds an Advanced Diploma in Personal, Executive and Leadership Coaching from Kingstown College, is EMCC-accredited at Practitioner level, and has a Diploma in Education Law from the Law Society of Ireland. She also holds a BA in Primary Education and a Master of Arts. She delivers affirming, strengths-based workshops and coaching sessions that help individuals grow in confidence, clarity, and self-direction.




Performance Management & Irish Employment Legislation Tuesday 20th October 2026

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Learning Outcomes

By the end of this programme participants will be more knowledgeable in the essential Human Resource skills, including performance management, and a foundational understanding of Irish employment legislation as it applies to their day-to-day activities.

Who is this course for?

This course would be beneficial for non- HR managers working in the restaurant and hospitality industry.

Content Covered:

Performance Management Fundamentals

  • Setting clear objectives and expectations
  • Continuous feedback and coaching techniques
  • Conducting effective performance reviews
  • Preparing for difficult/crucial conversations
  • Creating SMART goals and practicing feedback delivery

Handling Underperformance

  • Identifying performance issues early
  • Probation period reviews
  • Unsuccessful probation period
  • Capability and Competence
  • Progressive discipline and improvement plans
  • Legal considerations and fair procedures
  • Role-play: Conducting a performance improvement meeting

Introduction to Irish Employment Legislation

  • Overview of key laws
  • Rights and responsibilities of employers and employees
  • Case study analysis: Applying legislation in workplace scenarios

Managing Grievances and Disciplinary Issues

  • Handling employee complaints professionally
  • Conducting disciplinary meetings
  • Legal procedures and documentation

Action Planning and Implementation

  • Developing individual action plans
  • Setting goals for applying new skills in the workplace
  • Recap and end of workshop.

Trainer Profile

Shannon College of Hotel Management

Shannon College of Hotel Management, founded in 1951, is Ireland’s only dedicated Hotel Management College.
We offer two Level 8 Business degrees as well as 5 Postgraduate courses and plenty of further education options which include flexible programmes, PG certs and PHD Scholarships. All of which prepare and further develop students for careers in business and hospitality management. Shannon College of Hotel Management is a College of the University of Galway and all programmes are awarded by the University.  Shannon College’s Continuous Professional Development (CPD) offering is in addition to our main stream under graduate and post graduate programmes. At Shannon we work closely with the hospitality industry and our objective is to offer excellent CPD thus ensuring our programmes are both relevant and current to the various industry stakeholders. In particular for employers and individuals wishing to enhance their skillset and present opportunities for career progression.

 

Trainer – Gillian MacMahon FCIPD, HR Solved

Gillian is a Chartered Member of the CIPD for 20 years and has worked in the HR world since. She held Senior Human Resource Management roles within the hospitality industry notably the position of Regional Human Resources Manager for the Radisson Blu Hotels in the UK and Ireland.

Supported by

The Irish Hospitality Institute (IHI) was founded in 1966 as the professional membership body for professionals working within hospitality, tourism and catering industries in Ireland.

Since its founding, the IHI has been dedicated to promoting professional development and lifelong learning through a variety of management development and training initiatives, including seminars, conferences, and networking opportunities.

“Our mission is to encourage and enable the professional growth of our industry professionals while also promoting excellence in the hospitality and tourism industry”.

We are pleased to partner with  the Restaurant and Hospitality Skillnet to support the professional development and growth of our industry professionals.




Revenue Management 6th October 2026

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Learning Outcomes

By the end of this programme participants will acquire actionable insights tailored for your hospitality business in Revenue & Distribution Management, enabling implementation of key actions to support revenue optimisation.

Who is this course for?

All Supervisors, Managers, HOD’s, Revenue & Reservations Managers, Financial Controllers.

Content Covered:

Revenue Management

•    Context & Macro Environment
•    Concept & Metrics of Revenue Management
•    Pricing
•    Collaboration – where does Revenue Management sit within your property
•    The use of Technology in Revenue Management
•    Industry & Traveller Trends

Trainer Profile

Amanda O’Donovan, Innovate Room, is a recognised commercial consultant in the hotel and visitor experience space. She specialises in revenue, distribution and pricing strategies and provides businesses with actionable insights through data analysis. With a passion for guiding businesses toward commercial success, she excels in implementing practical and effective processes that streamline operations and drive results. She works with multiple organisations including Failte Ireland, the Irish Hospitality Institute, and the Irish Hotels Federation.

Shannon College of Hotel Management

Shannon College of Hotel Management, founded in 1951, is Ireland’s only dedicated Hotel Management College.
We offer two Level 8 Business degrees as well as 5 Postgraduate courses and plenty of further education options which include flexible programmes, PG certs and PHD Scholarships. All of which prepare and further develop students for careers in business and hospitality management. Shannon College of Hotel Management is a College of the University of Galway and all programmes are awarded by the University.  Shannon College’s Continuous Professional Development (CPD) offering is in addition to our main stream under graduate and post graduate programmes. At Shannon we work closely with the hospitality industry and our objective is to offer excellent CPD thus ensuring our programmes are both relevant and current to the various industry stakeholders. In particular for employers and individuals wishing to enhance their skillset and present opportunities for career progression.

Supported by

The Irish Hospitality Institute (IHI) was founded in 1966 as the professional membership body for professionals working within hospitality, tourism and catering industries in Ireland.

Since its founding, the IHI has been dedicated to promoting professional development and lifelong learning through a variety of management development and training initiatives, including seminars, conferences, and networking opportunities.

“Our mission is to encourage and enable the professional growth of our industry professionals while also promoting excellence in the hospitality and tourism industry”.

We are pleased to partner with the Restaurant and Hospitality Skillnet to support the professional development and growth of our industry professionals.




Hospitality Leadership ESF+ Level 9 Micro Credential 2026

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Learning Outcomes

The 3 month learning experience will comprise:

  • Three Core Modules – each grounded in addressing the leadership gaps, the realities of hospitality operating environments and overarching strategic context.
  • Psychometric Assessment – participants will complete an assessment to gain insights into their leadership style
  • Reflection Journals – supporting the transfer of learning into daily leadership practice.
  • Peer Engagement – to build networks, shared understanding, and mutual accountability.

 

On completion of the programme, leaders will have:

  • A greater self awareness and emotional intelligence, enhanced strategic leadership capabilities
  • Enhanced conflict management skills and skills to lead courageous conversations
  • Thorough understanding and appreciation of the importance of financial management for hospitality leaders
  • Established a greater sense of accountability, responsibility and ownership for their own personal development, role modelling behaviours and leadership
  • Established a strong collaborative network of leaders as well as empathy for each other’s individual context
  • A deeper understanding of leading change and managing complexity in a VUCA world

Who is this course for?

This course is designed for leaders and managers working within the restaurant and hospitality industry. It caters to individuals who are currently in management roles or are aspiring to advance into such positions within this specific sector.

 

Entry Requirements

  • Entry to the programme is based on the applicant holding a Level 8 degree with a classification of Second Class Honours, and having at least five years’ work experience, a minimum of three of which is at managerial level.  Standard University RPL regulations apply. 
  • Each applicant whose first language is not English is required to show evidence of the successful completion of an IELTS or TOEFL test. The English language requirement for this programme is an IELTS or equivalent score of 6.5 and minimum individual sections 6.0. 

    Prior workplace learning is recognised where applicants do not meet the academic requirement (a form has to be filled out for this). This experience may come from a general business or organisational background, or experience working at a management level or in the area specifically related to the programme.

Application Process

  1. Participants will complete an application form and apply directly to RHS Skillnet & Irish Hospitality Institute.
  2. Successful applicants will be notified by RHS Skillnet.
  3. Successful applicants will be required to complete an application via the UCC to be awarded the micro-credential.

Module 1 Strategic Leadership Essentials

Credit weighting: 5
Teaching & Learning Model: 3 x 1 day Workshops
Independent learning including engagement in assessment tasks

 

Module Objective:
This three day module will explore principles of effective leadership and management. It aims to close the gap between management skills and leadership acumen and explores diverse leadership styles and strategies.

 

Module Content:
• Leadership Fundamentals: Explores the essence of leadership, including its meaning and the traits that characterise effective leaders.
• Leadership Styles & Models: Participants will explore different theories and models, gaining insights into diverse approaches, from trait and behavioural theories to transformational and servant leadership
• Leadership & Organisational Impact: Understanding the impact of leadership on organisational performance and the critical role leaders play in shaping an organisation’s success.
• Employee Engagement & Motivation: Learn about the psychological states and behaviours associated with employee engagement, focusing on how leaders can motivate and engage their teams to drive performance and success.

Module 2 Finance for Non-Financial Managers

Credit weighting: /
Teaching & Learning Model: 1 x 1 day Workshop

 

Module Objective:
This one day workshop will look at building financial acumen and equip leaders with the essential skills to understand and interpret financial data. It will explore financial concepts, enabling participants to understand how finance impacts every aspect of an organisation.

 

Module Content:
The module will explore the following themes:
• Understanding annual and management accounts
• Interpreting the balance sheet, understanding ratios
• Evaluating companies’ performance
• Managing cash-flow
• Look at the importance of understanding financial data in the context of strategic decision making in an organisation

 

Module 3 Strategic People Management

Credit weighting: 5
Teaching & Learning Model: 3 x 1 day Workshops

 

Module Objective:
This three day module will enable leaders to adopt a more strategic approach as you learn how to build a culture in your organisation focused on learning, adapting and executing with excellence. The module will enable you to enhance the performance and capabilities of your organisation through your people.

 

Module Content:
The module will provide you with key insights into:
• the procedures and principles of strategically managing people.
• how to harness the power of your people as you learn how to build a culture based on learning
• adapting to change and executing with excellence.
• how to develop and implement HR strategy, and evaluate your organisation’s HR processes.
• how to integrate leadership and HR, manage your team’s performance and strategies to engage employees.
• Facilitated peer coaching team

 

 

 

 

 

 

 

Assessment & Certification

Module 1  Strategic Leadership Essentials

Summative Assessment:
Written Case Study Analysis 100%

Module 2 Finance for Non-Financial Managers

No Summative Assessment

Module 3 Strategic People Management

Summative Assessment:
Written Case Study Analysis 100%

 

The programme will be marked out of 100% and all assignments must be submitted for assessment. To pass the programme an aggregate pass mark (40%) must be achieved for each module and an overall pass mark of 40% for the programme .All assignments will be graded according to a scheme aligned to the percentage bands in the following table.

Percentage Grade & Award Classification

  • 70-100 First Class Honours
  • 60-69 Second Class Honours, Grade 1 (2:1)
  • 50-59 Second Class Honours, Grade 2 (2:2)
  • 40-49 Pass
  • 39 or below Fail

IMI micro credentials are validated and awarded by UCC, National University of Ireland, at level 9 on the National Framework of Qualifications.

**By completing micro credentials, participants can work towards achievieng the full Level 9 award – IMI Diploma/UCC Postgraduate Diploma in Leadership. It is validated by UCC at level 9 on the National Framework of Qualifications, worth 60 credits. Each modules will carry a weighting of 5 credits on the NFQ framework. Assessment is through a range of case study analyses, reflective learning logs, projects and or and presentation**

Training Provider

Irish Management Institute

Since its inception over 70 years ago, IMI has remained focused on building a strategically driven, high-quality executive education organisation. Our reputation is founded on delivering exceptional service, with consistent attention to detail and a deeply embedded client-centric ethos. Over the past 15 years, IMI has successfully delivered complex, large-scale customised leadership programmes of similar scope, quality, and strategic importance. This best-in-class team will embody IMI’s client-first approach and bring deep expertise in leadership development, enriched by extensive global experience with high-performing organisations. The IMI faculty will also ensure that all learning is highly practical and focused on real-world application and impact.

 

Programme Director & Lead Facilitator: Helen O’Leary

Helen O’Leary is a recognised leadership and business consultant, mentor, coach and executive trainer and works extensively across public and private businesses in developing leadership skills and commercial talent to enable organisations to realise their strategic ambitions.

Helen spent two decades working with global luxury hotel brands Four Seasons Hotels and Resorts, The Ritz-Carlton Hotel Company and The Doyle Collection across Ireland, the UK and the USA in various leadership roles. In 2016, Helen began working as a consultant, sharing her experiences in leadership and commercial business strategy and helping to develop high performing teams within businesses through a combination of advisory, mentoring, coaching and group facilitation.

Helen’s approach is founded on understanding the goals of the individual and the organisation and bringing a deeply insightful but practical approach to problem solving. Helen believes that organisational greatness can be enabled by unlocking the potential of the individual and the team, she promotes excellent communication as a core enabler to help people align their best efforts to deliver sustainable results.

Helen’s experience reaches across private and public sector and focusses on both organisational and unit transformation, supporting businesses through the change process.

Helen is a member of the associate faculty with the IMI in Dublin and ACE in UCC, amongst other academic institutions, and has lectured on commercial and leadership topics at diploma and master’s level.

Programme Schedule

 

  • Orientation & Strategic Leadership Micro-credential

    • Day 1 and day 2: 2 x face to face days – Wed 9th & Thurs 10th September 2026

    • Day 3: 1 x online day – Wed 30th September 2026

  • Finance for Non Financial Managers 

    • Day 4 – 1 x face to face day – Mon 12th October 2026

  • Strategic People Management

    • Day 5: Day 1 – Strategic Teams HRM Face to face. Tues 3rd Nov 2026

    • Day 6: Day 2- Teams micro Cred – Face to face. Wed 4th Nov 2026

    • Day 7: Day 3 Teams micro Cred- Face to face. Wed 18th Nov 2026

  • Capstone

    • 2 hours – Face to Face. Wed 18th Nov 2026 – Closing Session.

       

IMI Support for Learners

Knowledge Centre and Librarian Supports  

IMI provides learning materials for its programmes through the virtual learning environment (VLE).Once registered, learners are provided with educational resources in advance of commencement of a programme.  Library space is available in the Knowledge Centre at IMI’s Campus in Sandyford.

All learners are provided with online library access. IMI’s online library is provided by EBSCO and includes access to textbooks and full-page journals. Textbooks are purchased as required, per programme. Learners can access their online library direct through IMI’s library website.

These supports are the responsibility of the Knowledge Centre Librarian, who:

  • Is part of the Programme Support Team
  • Ensures that learners can access the resources identified on module reading lists
  • Answers library related queries
  • Supports learners in accessing relevant materials including obtaining those not available in the library, where practicable and within copyright
  • Supports learners in developing academic writing and research skills

Additional study skills are provided through the Knowledge Centre to supplement that incorporated into programmes of study. This provides practical support and guidance for all learners with their academic writing and research requirements. Learners can request additional study skills guidance through the Knowledge Centre at any stage throughout their studies. The sessions address matters such as:

  • Academic writing
  • Referencing
  • Report writing
  • Literature Research skills
  • Study skills

In addition to articles and readings, the IMI Knowledge Centre also gives access to the online catalogue, details of library services, study skills information, current awareness services, and more.

Programme Manager

Programme Managers support the operational delivery of high‑quality learning experiences at IMI by supporting and sustaining the integrity of each programme’s learning journey.  General Programme Managers duties and requirements, this is not intended to be an exhaustive list of all duties and responsibilities, are listed below:

  • Acting as the ‘face’ of IMI for learners by being present on-site during programmes – building, developing, nurturing, and maintaining effective relationships with learners
  • Ensuring learners safety on-site, i.e. pointing out emergency procedures and contacts in the beginning of each programme. More details can be found in the IMI Safety Statement.
  • Leading general logistical planning and coordination of programmes, including scheduling, venue and equipment setup, catering, audiovisual setup
  • Collaborating with Programme Support Team, ensuring all logistical arrangements are in place for smooth programme execution
  • Liaising with PD on participant reasonable accommodations where necessary
  • Liaising with Programme Support Team where necessary
  • Communicating important programme information, updates and reminders to learners regarding programme schedules, session details and logistics
  • Ensuring learners have access to materials, equipment, and resources required for programme delivery
  • Providing support to learners during programmes: assisting with registration, orientation, and responding to general inquiries, technical support
  • Coordinating with relevant departments, such as facilities and IT support, to resolve any issues that may arise
  • Point of contact for any programme related questions: Grading, assignments, deadline extensions, absences, questions for faculty or PDs
  • Addressing learners’ requests, concerns, and logistical needs promptly and professionally
  • Supporting programme improvements through feedback: Assisting in collecting learner feedback and evaluations after programmes, compiling insights for improvement and collaborating with the internally and externally to review outcomes and identify areas for enhancement.

Programme Director

Not all faculty or associate faculty act as Programme Directors. Where the role is assigned, it carries additional responsibilities and accountabilities beyond those of individual facilitators or assessors.

Role Summary – Core Accountability

Programme Directors play a central role in ensuring a high‑quality learning experience at IMI by shaping and sustaining the integrity of each programme’s learning journey. The Programme Director is academically and operationally accountable for and supports learning by:

  • Active presence at modules
  • Providing clear programme aims and learning outcomes
  • Programme coherence, integrity, and academic standards
  • Alignment with approved programme documentation and intended learning outcomes
  • Assessment standards and design, grading quality, and learner progression
  • Consistent application of IMI’s High Impact Transformation (HIT 2.0) pedagogical model
  • Ensuring that sessions include appropriate experiential and immersive elements to optimise participant engagement
  • The learning experience from entry to completion
  • Briefing and guiding associate faculty on content alignment and providing support to adapt their facilitation and enhance learning impact.
  • Collaboration with the Programme Coordinator and other Programme Support Team members, learners and the teaching team, coordinating feedback loops and communicating participant insights, contextual information and programme developments
  • Using insights from feedback to support continuous improvement

 

Particular to Hospitality Leadership Programme, the programme director and associate faculty will dedicate a significant amount of time to in-class assignment preparation.

Pastoral Care & Learner Support

The wellbeing of our learners is key to make learning fun and to have an impactful learning experience.

The Programme Director will:

  • Foster a psychologically safe, inclusive learning environment
  • Provide guidance and progress monitoring sessions, ensuring learners stay on track with their studies and assessments
  • Respond appropriately to learner concerns relating to workload, assessments, engagement, accessibility
  • Refer and escalate pastoral concerns to the appropriate IMI role where academic decisions or formal supports are required

Learners with Disabilities

IMI is committed to fostering an inclusive and equitable learning environment, both physical and in teaching, accessible to:

  • Individuals with disabilities and additional needs
  • Any learner with physical disabilities, sensory impairments, specific learning difficulties, special psychological needs, and / or
  • Medical conditions that can have an impact on day-to-day activities to engage in and successfully complete IMI programmes

IMI recognises the importance of inclusive learning, teaching, research and assessment methods in meeting the needs of all learners and strives to incorporate the principles of Universal Design across all aspects of the learning, teaching and research experience. It is recognised that inclusive teaching, learning and research practices contribute to a more accessible learning and research environment and therefore may reduce the need for individual Reasonable Accommodations to be made. More on the same can be found in IMI’s Teaching and Learning Strategy.

It is the responsibility of the learner to disclose their additional needs or disability at the earliest opportunity to enable IMI to assess the ability to provide the accommodations required.  A full description of this service is detailed in the Policy and Procedure on Reasonable Accommodation. Details can also be found in the IMI Safety Statement.

Testimonials from Past Participants

Dear Future Participant

What an opportunity! Grab it with both hands is the one piece of advice that  I would give!

A Leadership course packed with insight, expertise, invaluable material, fun, and a great tempo; not to mention a super lunch at the IMI facility.

The content of the course offered a combination of innovative material, and a modernised approach to subject matter that simply needed a refresh.

Course facilitators were excellent and contact time is well worth dedicating your own time to.

Many thanks to the IMI team, and best wishes to all the lucky future participants.

Yours in Leadership

Andrew Roberts

General Manager, Royal Irish Yacht Club

 

The IMI Hospitality Leadership programme has been a truly transformative experience. It provided me with advanced strategic frameworks that I could immediately translate into my daily operations as a General Manager. A standout aspect of the course was the ability to apply academic concepts to real-world scenarios, such as my project exploring the strategic transition of an independent hotel into an international brand model. The practical focus of this Level 9 programme is exceptional, and I highly recommend it to any hospitality professional looking to elevate their leadership capabilities and drive meaningful results in their organization. 

Barbara Celinska

General Manager, Greville Arms Hotel

In partnership with:

 

 




Conflict Resolution Tuesday 29th September 2026

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Learning Outcomes

By the end of this training, learners will be able to:  

  1. Define conflict and identify common causes within hospitality settings  
  2. Explain the stages of the conflict curve and recognise early warning signs  
  3. Apply practical techniques to manage difficult guest interactions professionally  
  4. Use appropriate approaches to address and resolve internal conflicts constructively  
  5. Demonstrate key de-escalation skills, including tone, body language, and language choice   

Who is this course for?

This course is aimed at those working in hospitality who are responsible for handling guest complaints and/or managing teams.  

Key Content includes:

 

  • What is conflict and its causes in restaurants and hospitality? Discussion on the ‘conflict curve’. 
  • How to handle challenging guests? 
  • What to do in situations with internal team member challenges arise. 
  • Core skills for de-escalation 

Trainer Profile

Karen Healy is a Learning & Development Consultant specialising in the Hospitality Industry.  With 30 years’ experience in hotel operations, 16 of those in Hotel Learning and Development (L&D).  

Karen has an MA (Hons) in Hotel and Catering Management from Dundee University, Scotland and has worked internationally completing her Trainee Management Programme with the Ritz Carlton Hotel Company in Philadelphia, Sarasota and Boston. 

From there to London as Accommodation Manager in the Hilton Heathrow and subsequently moving into her first hotel HR role with Clontarf Hotel, Dublin. Karen then decided to specialise in Learning and Development at Conrad Dublin before being promoted to a regional role with Hilton Worldwide, heading up L&D for their Irish portfolio. 

For the last 9 years Karen has been based in Cork and continues her work in L&D with various properties around Ireland both in classroom learning, blended learning and one-to-one coaching. 




Change Management 1st September 2026

By |

Learning Outcomes

By the end of this training, learners will be able to:  

  1. Recognise the different dimensions of change, including benefits, challenges, and common pitfalls  
  2. Identify key changes within their organisation or team  
  3. Evaluate gaps between current state and desired future state  
  4. Understand typical emotional and behavioural responses to change (e.g. resistance, acceptance)  
  5. Apply strategies to support team members through transitions  
  6. Demonstrate effective communication techniques to support change initiatives  
  7. Identify actions to support both individual and team development  
  8. Understand the SCARF model (Status, Certainty, Autonomy, Relatedness, Fairness)  

Who is this course for?

This course is aimed at those who are in supervisory or management positions within the hospitality industry and those experience change directly and influence others through it. 

Key Content includes:

 

  • Change…the good, the bad and the ugly 
  • What has changed/ what still needs to change? 
  • Team reactions to change 
  • Communication and momentum 
  • Understanding change 
  • Personal and team development 
  • Fish video/ positive mindset 
  • SCARF Model 

Trainer Profile

Karen Healy is a Learning & Development Consultant specialising in the Hospitality Industry.  With 30 years’ experience in hotel operations, 16 of those in Hotel Learning and Development (L&D).  

Karen has an MA (Hons) in Hotel and Catering Management from Dundee University, Scotland and has worked internationally completing her Trainee Management Programme with the Ritz Carlton Hotel Company in Philadelphia, Sarasota and Boston. 

From there to London as Accommodation Manager in the Hilton Heathrow and subsequently moving into her first hotel HR role with Clontarf Hotel, Dublin. Karen then decided to specialise in Learning and Development at Conrad Dublin before being promoted to a regional role with Hilton Worldwide, heading up L&D for their Irish portfolio. 

For the last 9 years Karen has been based in Cork and continues her work in L&D with various properties around Ireland both in classroom learning, blended learning and one-to-one coaching. 




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