Programme Schedule
- Workshop 1 – Wednesday the 29th of January 2025- Business Planning and Goal Setting 9:30 am – 4pm at Kilkenny Rugby Club.
- Workshop 2 – Wednesday the 9th of April 2025- Menu Development, Zero Waste, Green focused 9:30 am – 4pm at Kilkenny Rugby Club.
- Workshop 3 – Wednesday the 9th of July 2025 – Marketing and Branding. 9:30 am – 4pm at Kilkenny Rugby Club.
- Workshop 4 – Wednesday the 8th of October 2025 – Sales, POS, Finance, and Operational Efficiency. 9:30 am – 4pm at Kilkenny Rugby Club.
Who is this event for?
This session is suitable for owners and managers of independent food businesses.
Workshop 1 – Business Planning and Goal Setting
LEARNING OUTCOMES
By the end of this workshop, you will be able to:
- Analyse previous quarter’s performance- review of how business was (pain points, niggles, frustrations)!
- Create Annual tagline for success (focused thinking)
- Break the tagline down into quarters- unpack and minimise overwhelm
- Set SMART goals for the upcoming quarter
- Create a bespoke 2025 plan for growth, finances, and operations
WORKSHOP OUTLINE
- Review of previous quarter’s performance
- Setting SMART goals for the upcoming quarter
- Creating a bespoke 2025 plan for growth, finances, and operations
EXPERT SPEAKER
Tracie Daly, Business Strategist & Tara Beattie of Prepsheets
TOOLS
- Business planning templates
- Goal-setting worksheets
Workshop 2 – Menu Development, Zero Waste, Green focused
LEARNING OUTCOMES
By the end of this workshop, you will be able to:
- Analyse and compare the assessments and reviews of the previous and current quarters to identify trends, improvements, and areas for growth.
- Implement sustainability practices (GREEN) in food production
- understand product testing and refinement techniques
WORKSHOP OUTLINE
- Assess actions from precious session, measure success
- Sustainability practices in food production
- Product testing and refinement techniques
- Review actions to be implemented from todays session for the next quarter
EXPERT SPEAKER
Tracie Daly, Aidan Ryan Award-winning chef specialising in zero waste & sustainable food practices.
TOOLS
- Sustainability assessment tools
- Menu analysis tool
- Food tasting analysis tool
- Relevant bespoke pack of seasonal recipes focused on zero waste- with cost price and recommended selling prices
Workshop 3 – Marketing and Branding
Morning demo on zero waste by Chef Aidan Ryan followed by intensive Coaching tools and techniques by Tracie Daly with a focus on a winning mindset (what you think you become).
LEARNING OUTCOMES
By the end of this workshop, you will be able to:
- Analyse and compare the assessments and reviews of the previous and current quarters to identify trends, improvements, and areas for growth.
- Define target customer profiles
- Develop branding strategies for food businesses
- Master storytelling and building an online presence
- Create content for food businesses
WORKSHOP OUTLINE
- Assess actions from previous session, measure success
- Defining your target customer
- Branding strategies for food businesses
- Storytelling and building an online presence
- Content creation for food businesses (masterclass from the experts)
- Review actions to be implemented from todays session for the next quarter
EXPERT SPEAKER
Tracie Daly, the Marketing experts who run TRIBES marketing & social media
TOOLS
- Brand development workbooks
- Social media planning templates
- Content calendars
Workshop 4 – Sales, POS, Finance, and Operational Efficiency
LEARNING OUTCOMES
By the end of this workshop, you will be able to:
- Evaluate retail vs. food service strategies (happy middle ground to be explored)
- Maximise on POS insights
- Review GP% on dishes- review sales versus profits on dishes
- Review & Implement efficiency strategies for kitchen operations
WORKSHOP OUTLINE
- Assess actions from previous session, measure success
- Choosing retail and food service strategies- why both matter!
- POS- what are we missing when we ignore the facts!
- Assess pricing strategy of dishes
- Efficiency strategies for kitchen operations
- Review actions to be implemented from todays session for the next quarter
TOOLS
- POS daily checklist, weekly checklist and monthly checklist
- Financial forecasting
- Waste reduction
Lead Trainer Profile
Tracie Daly – Food Business Coach
Tracie Daly is a passionate award-winning entrepreneur, qualified executive business coach, and chef, who helps hospitality business owners to unlock their full potential – increasing sales, reducing costs, and improving their operations overall.
With a wealth of knowledge and industry experience in the Food and Education sectors, her advice and problem-solving skills are very much based on regular everyday food service and hospitality queries and dilemmas. Having chosen to specialise in working with SMEs in the casual dining space, she designs and executes bespoke food business models and empowers owners to transform their businesses, ensuring long-term sustainable growth. Adept at streamlining operational processes to increase business efficiencies and with an innovative approach to recipe testing and menu development that results in measurable business improvements, working directly with Tracie has already helped so many food business owners right across the country to minimise risk.