Start Date: 26/04/2022
Duration: 10am - 1pm
Location: Virtual Delivery
Full Fee: €75
Network Members Fee: €55
Programme overview
Starting a social media marketing plan can be intimidating. There’s Facebook, Instagram, LinkedIn, Tik Tok, You Tube and so many more. You need to make posts, make ads, comment on other’s posts, interact with your audience, grow your audience, and stay authentic the entire time. It can be slightly overwhelming at first. Marketing on social media is only going to continue to grow, so it's important to keep some of the below tips in mind to expand your business and grow your brand.
Is social media taking over from traditional marketing or do we need both? In an ever-changing world and trying to understand what works best for your business this course will give you a sense how if you take 10 things to help your social media you will see a change.
Learning Outcomes
- To assist the learner in how to use their social media more effectively
- To enable the learner to create a social media strategy
- To know your product and identify your customer
- To identify who your competition is and how to use that in your strategy
- How to do a social media audit
- To understand each social media platform
Who is this course for?
This virtual session is suitable for owners, managers, supervisors or anyone who is responsible for social media marketing within a hospitality business.
Course Content
- Understanding Social Media Platforms and how they work
- Create Emotive Content & calendar
- Desktop vs Mobile
- Communication & Frequency
- Build Relationships
- Understand your Customer Journey
- Use of Video
- Integrate your Marketing Campaigns
- Competitions
- Paid Advertising vs Organic
Trainer profile
Wise Learning
Wise Learning Consultancy was set up to help Tourism & Hospitality business with training, advice, and mentor to guide your business. We can help you with the skills, services, and resources that you may not have access to in-house. An extension of your team, we can work with you to provide business advice, marketing services, strategic revenue management expertise and people solutions to help you achieve your goals and deliver results. Wise Learning Consultancy can provide training services in Sales & marketing, Digital Marketing and social media needs for Tourism and Hospitality businesses.
