Digital Innovation 19th March 2024

Start Date: 19/03/2024 + 20/03, 16/04 & 17/04

Duration: 09:00-17:00

Location: 4 non consecutive days IMI, Sandyford Rd, Sandyford, Dublin, D16 X8C3

Full Fee: €2285

Network Members Fee: €1828

Programme overview

The Digital Innovation programme will unlock your organisation’s potential for the future. This transformative programme goes beyond traditional design thinking, and delves into the core principles of digital transformation and how to navigate complexity, chaos, and innovation.
The programme explores key themes centered around digital transformation, innovation, and customer-centricity. Participants will gain insights into building the capacity to innovate in a complex and chaotic digital world, putting the customer at the heart of design, and understanding the role of humans in creating digital solutions. Additionally, the programme delves into branding, marketing, customer communications, and the importance of considering regulations and sustainability as drivers of digital innovation.




Learning Outcomes

By the end of this programme participants will:

  1. Develop agile decision-making skills in the dynamic digital landscape, enabling you to navigate complexity, embrace uncertainty, and respond effectively to changing market conditions.
  2. Acquire the ability to manage stakeholders and secure support for digital innovation initiatives. Learn how to communicate the value of digital transformation, align stakeholders’ perspectives, and foster a shared vision for organizational change.
  3. Gain a comprehensive understanding of digital transformation by exploring various aspects, including branding, marketing, customer communication, governance, environmental, social, and governance (ESG) considerations, and sustainability, fostering a holistic approach to the subject.

Who is this course for?

This course is for you, if you’re driven to innovate and lead digital transformation in your organisation, and understand changing customer behaviour.

Content Covered:

  • Exploring Key Themes:
    • Digital Transformation
    • Innovation
    • Customer-Centricity
  • Building Capacity for Innovation:
    • Navigating Complexity in the Digital World
    • Customer-Centric Design
    • Human-Centered Digital Solutions
  • In-Depth Topics:
    • Branding in Digital Transformation
    • Marketing Strategies
    • Effective Customer Communications
  • Regulatory and Sustainability Considerations:
    • The Role of Regulations in Digital Innovation
    • Environmental, Social, and Governance (ESG) Factors in Digital Transformation

Trainer Profile

Irish Management Institute

Our Mission, And Passion, Is to Equip Leaders To Build The Future.Founded by business leaders for business leaders, IMI areempowering world-class executives for over sixty years.In partnership with UCC’s expert research faculty and an international network of thought leaders, our globallyranked executive development will challenge, support and inspire you to unlock your potential and fulfil your ambition.Surrounded by passionate, like-minded executives, you’ll be equipped with the tools and insights to shape the future of your organisation. IMI’stransformational impact will last, allowing organisations and their leaders to constantly evolve to match and successfully fulfil their potential.

Supported by

The Irish Hospitality Institute (IHI) was founded in 1966 as the professional membership body for professionals working within hospitality, tourism and catering industries in Ireland.

Since its founding, the IHI has been dedicated to promoting professional development and lifelong learning through a variety of management development and training initiatives, including seminars, conferences, and networking opportunities.

“Our mission is to encourage and enable the professional growth of our industry professionals while also promoting excellence in the hospitality and tourism industry”.

We are pleased to partner with the Irish Management Institute and the Restaurant and Hospitality Skillnet to support the professional development and growth of our industry professionals.