Digital Marketing for the Future

Start Date: 17/05/2022

Duration: 10am - 1pm

Location: Virtual Delivery

Full Fee: €75

Network Members Fee: €55

Programme overview

Digital marketing is one of the most important factors for an organisation to consider if they want to succeed. But with its complexities and intricacies, it can be a difficult tool to utilise. A digital marketing course could be what you need to master this aspect of your business.
This Digital Marketing Programme has been developed to provide businesses with limited knowledge and experience the tools they need to manage these digital platforms with confidence.

Learning Outcomes

  1. Ability to create SMART digital marketing strategies that will guide digital marketing campaigns which will significantly increase the probability of success and return on investment.
  2. The knowledge and skills to effectively manage SEO, social media channels and Google Ad campaigns with the confidence of knowing that best practices have been followed.
  3. The discipline to continuously monitor digital campaigns to quickly identify if a campaign is not delivering and the tools to pivot or adjust to avoid losing unnecessary budget on an ineffective campaign.

Who is this course for?

This virtual session is suitable for owners, managers, supervisors or anyone who is responsible for digital marketing within a hospitality business.

Course Content

The aim of Digital Marketing course is to give businesses all the essential skills and knowledge they need to effectively manage their digital resources. This interactive programme is delivered with many demonstrations and examples which helps to make learning about usually complex topics easy to understand and interesting. This course is broken down into six modules.

    • Developing a Digital Marketing Strategy
    • Creating Effective Content
    • Search Engine Optimisation Skills
    • Managing Social Media Channels
    • Understanding Google Ads
    • Analysing the Performance of Digital Campaigns

Trainer profile

Wise Learning

Wise Learning Consultancy was set up to help Tourism & Hospitality business with training, advice, and mentor to guide your business. We can help you with the skills, services, and resources that you may not have access to in-house. An extension of your team, we can work with you to provide business advice, marketing services, strategic revenue management expertise and people solutions to help you achieve your goals and deliver results. Wise Learning Consultancy can provide training services in Sales & marketing, Digital Marketing and social media needs for Tourism and Hospitality businesses.