Digital Marketing Programme 18th April 2023

Start Date: 18/04/2023 + 25/04, 09/05 & 16/05

Duration: 4x Half Day Workshops & 2x Mentoring Sessions

Location: Virtual Delivery

Accreditation: Restaurant & Hospitality Skillnet Certificate of Completion

Full Fee: €780

Network Members Fee: €624

Programme overview

Small business owners realise that it’s critical to have a powerful online presence in today’s internet marketplace. Having an influential brand online allows your company to reach more people. You can show your products and services to customers, generate increased leads, and entice more people to visit your official website and physical store location.

How can your company improve its internet market reach and attract more customers to your site? This programme is for owners of small business who want to gain a better understanding of online marketing. Suitable for those who are yet to really explore digital channels for their business, with little or no online expertise or presence.

We will look at websites, social media platforms and using online methods to effectively market products and services. This programme will help you make the most of emerging online markets as the changed economic landscape post-COVID becomes apparent.

Learning Outcomes

By the end of this programme you will:

1.Understand and develop a digital marketing strategy.

2.Appreciate how your online presence impacts your business.

3.Define your digital goals.

4.Understand how your web sites’ look and feel contributes to your success.

5.Understand how to make your website interactive with users.

6.Understanding how to begin marketing your online presence.

Course Content & Schedule:

Session 1 Tuesday 18th April: Digital Strategy:

  • Overview of digital marketing principles.
  • Online strategy as part of your business strategy.

Session 2 Tuesday 25th April: SEO and Google – how to drive your business: Organic traffic, Keywords, Strategy, Paid Search & Google Analytics.

Mentoring Session 1 Week of 1st May: Review Digital Strategy.

Session 3 Tuesday 9th May: Social Media, eMail & Content Planning: Identifying your audience, Choosing the right platform = Facebook, LinkedIn, Instagram, Twitter, YouTube. Building an email list, Developing a content strategy, Blogs & Newsletters.

Session 4 Tuesday 16th May: Bringing it all together: Roles and responsibilities, Activation, Ongoing planning, Budgeting, Determining success: KPIs.

Mentoring Session 2 Week of 22nd May: Progress review.


Help-Desk – all Participants will also have access to the Optimum Results Helpdesk for the duration of the programme which includes access to their Trainer/Mentor for any questions/questions that may arise.

Mentoring Areas & Outcomes:

In the mentoring we look to build on the topics covered in the group sessions by providing participants with focused and business specific support to address specific opportunities or issues that have been identified.

• Understanding your customer journey
• Identifying key customer touchpoints and opportunities
• Marketing and social media execution
• Resource planning
• Support identification e.g. LEO grants

Trainer profile

Optimum Results

Now in our 27th year, Optimum Results specialise in building Management and Staff Competencies to optimise business performance. We have a fulltime team of 18 people with 17 Specialist Associates. To date, we have worked with over 20,000 clients across 21 Countries. The Optimum Results Mission Statement has remained unchanged down the years: “Dedicated to improving the business performance of our clients” and we are the only company to have three management skills development programmes classified by the EU’s Training Foundation (ETF) as being at “International Best Practice”. Over the past decade.

Our Digital Marketing / e-Commerce / Social Media Trainer here at Optimum Results, Graham Merriman is a talented, interesting, experienced, and intuitive trainer. He is also founder of independent eCommerce & digital marketing consultancy firm, Carrickane Consulting and has been involved in a number of successful Irish start-ups and is an Enterprise Ireland Mentor, focusing on digital marketing. He has worked as an independent consultant supporting companies such as Coca Cola (UK), Whirlpool, Arnotts and Vision ID to develop their eCommerce strategies.

Graham has managed several digital marketing programmes for Skillnets and LEO offices for Optimum Results throughout Ireland and comes with a wealth of experience helping SME’s develop their digital presence and understand the fundamentals of online marking, e-commerce and social media.

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