Start Date: 26/09/2023
Duration: 9:30 a.m. – 16:30 p.m
Location: The Dean Hotel, 33 Harcourt St, Dublin 2
Full Fee: €749
Network Members Fee: €499
Programme overview
This is a transformative full-day masterclass event designed exclusively for restaurateurs who are determined to take their business to the next level. This immersive learning experience will equip participants with the latest trends, insights, and tools needed to thrive in three crucial areas of their business: marketing and strategy; business growth and commercial success; and digital content creation and online presence.
The guest speakers are leaders in their respective fields and will share their expertise during the masterclass. The lineup includes Award Winning Marketeer, Jane Manzor, Food Business Coach,Tracie Daly and Digital Content Expert Paula Murphy from Zahra Media.
Participants will receive a workbook that includes strategies, practical insights, and cutting-edge tactics.
This resource will enable attendees to seamlessly implement the knowledge gained during the masterclass into their own businesses, empowering them to achieve tangible results.
Learning Outcomes
By the end of this masterclass, you will be able to:
- Create a comprehensive social media strategy.
- Bring business growth and commercial success to your company.
- Create digital content and improve your online presence.
Who is this event for?
This session is suitable for owners, managers, supervisors or anyone who is responsible for social media marketing within a hospitality business.
Event Agenda
The masterclass will be hosted by Manzor Marketing on behalf of the Restaurant and Hospitality Skillnet.
09:30AM Registration Opens
10:00AM Introduction
10:30AM ‘Elevate yourself first! – Tracie Daly
12:00 PM Lunch & Networking
01:05PM ‘Elevate your marketing: Branding for Success’ – Jane Manzor
02:30PM ‘How to upgrade your customer engagement today: Unleashing the power of content ‘ – Paula Murphy
04:00PM Wrap up and Q&A
04:30PM End of Session
Mentoring
As part of the overall masterclass, the speakers will provide a 1.1 follow-up mentoring session (1hr) with participants. These individualized one-hour sessions aim to provide tailored guidance in implementing the masterclass roadmap. The mentoring sessions will be conducted online via Zoom, offering convenience and flexibility. Participants will have the opportunity to choose their preferred mentor, either Jane Manzor or Tracie Daly, based on their specific business needs. Following the masterclass event, participants will receive a booking link to schedule their mentoring session if desired. To ensure the sessions are tailored to each participant, a questionnaire will be sent out to gather information regarding their business needs and topic preferences.
Trainer profiles
Jane Manzor – CEO of Manzor Marketing
Jane Manzor is an accomplished Marketing Professional and Business Owner with over 20 years of industry experience. With a strong track record, Jane has held senior management positions in organisations such as Kepak, Unilever, and Jacob Fruitfield.
Throughout Jane’s career, she has been involved in a wide range of projects. She has played a key role in launching brands from inception. Working closely with technical, new product development, sales, commercial and logistical teams, she has successfully delivered market and sales growth in the B2B and B2C spaces.
In 2016, Jane started her marketing agency, Manzor Marketing, which has allowed her to work closely with a wide range of established and growing businesses. Commercially focused, Jane is all about results and the bottom line.
Highly entrepreneurial and passionate, Jane has been immersed in business from a young age. Growing up in two family businesses has given her a deep understanding of the challenges faced by entrepreneurs and growing businesses.
With a proven ability to launch and revitalise brands, collaborate with diverse teams, and provide strategic commercial insights, Jane makes a considerable impact on the businesses that she works with.
Tracie Daly – Food Business Coach
Tracie Daly is an award-winning entrepreneur with extensive experience in the Food and Education sector. Tracie designs and executes bespoke food business models and empowers business owners to transform their businesses to ensure growth. She has an innovative approach to recipe testing and creating sustainable business improvements to minimise risk for food business owners. Adept at streamlining operational processes to increase business efficiencies. Qualified executive business coach & chef. Passionate about the Irish Food Industry and helping business owners achieve their potential.
Seeking an opportunity to mentor and coach food entrepreneurs, and deliver courses in Business Development and Mindset, especially for business owners and operators.
Paula Murphy – Digital Specialist at Zahra Media
Paula is passionate about storytelling and connecting brands with those who matter most with purposeful content.
Paula has a diverse experience in B2C, B2B and B2E content marketing across multiple sectors. She currently leads the talented team of the EasyFood Magazine at Zahra Media Group– both the magazine and our highly-engaged digital community of food lovers. As a digital expert, she has extensive knowledge in the areas of content strategy; editorial; design; digital marketing; recipe
development; photography; and video. Paula is also an avid home cook and retired pastry chef, she gets food and understands the industry.
Zahra Media Group is a content agency and publisher with 20 years of experience that’s also home to a team of food experts. The team is highly skilled at connecting brands with the right audience
through purposeful – and beautiful – content.
Their client portfolio includes Sysco Ireland, Virgin Media Ireland, ŠKODA Ireland, LIDL, ESB, Aviva, Dr. Oetker, O’Brien’s Fine Foods, Siúcra, BWG Foodservice and Pyrex.
