Marketing Strategy for a Digital World 28th August 2023

Start Date: 28/08/2023 + 04/09, 05/09

Duration: Pre work session & 2 days in person - 09:00-17:00

Location: IMI, Sandyford Rd, Sandyford, Dublin, D16 X8C3

Full Fee: €2285

Network Members Fee: €1828

Programme overview

Equip yourself with the essential tools and strategies to effectively market your organisation in a digital world.

While many companies have adapted to digital due to necessity, they still don’t know how to leverage it to reach their strategic goals. This programme will enable you to become more strategic when it comes to understanding your audience, and empower you to use digital and offline techniques to become more customer-centric.

Learning Outcomes

By the end of this programme participants will:

  1. Gain the capacity to understand, analyse and apply the concepts and practice of contemporary
    marketing in an organisational context.
  2. Learn to assess consumer needs and behaviours to uncover customer insights and, in particular, identify the tools for creating relevant value propositions.
  3. Be able to apply the tools gained to segmentation, targeting and positioning in a market, and developing relevant customer offerings that help create sustainable value over time.

Who is this course for?

This course is for you, if you need to gain an understanding of marketing with a digital focus, and use marketing as a strategic tool to
strengthen your organisation.

Content Covered:

Marketing Strategy for a Digital World will equip you with the capacity to understand, analyse and apply the concepts and practice of contemporary marketing in an organisational context.

The programme covers:

  • The increasing importance of intangible assets such as brand and customer relationships
  • Customer insights and value proposition design
  • Customer segmentation
  • Targeting and position techniques
  • How to create relevant market offerings

Trainer Profile

Irish Management Institute

Our Mission, And Passion, Is to Equip Leaders To Build The Future.Founded by business leaders for business leaders, IMI areempowering world-class executives for over sixty years.In partnership with UCC’s expert research faculty and an international network of thought leaders, our globallyranked executive development will challenge, support and inspire you to unlock your potential and fulfil your ambition.Surrounded by passionate, like-minded executives, you’ll be equipped with the tools and insights to shape the future of your organisation. IMI’stransformational impact will last, allowing organisations and their leaders to constantly evolve to match and successfully fulfil their potential.

Supported by

The Irish Hospitality Institute (IHI) was founded in 1966 as the professional membership body for professionals working within hospitality, tourism and catering industries in Ireland.

Since its founding, the IHI has been dedicated to promoting professional development and lifelong learning through a variety of management development and training initiatives, including seminars, conferences, and networking opportunities.

“Our mission is to encourage and enable the professional growth of our industry professionals while also promoting excellence in the hospitality and tourism industry”.

We are pleased to partner with the Irish Management Institute and the Restaurant and Hospitality Skillnet to support the professional development and growth of our industry professionals.

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