Start Date: 19/03/2024 + 09/04, 23/04, 08/05, 21/05 & 28/05
Duration: 6 x 1.5hrs
Location: Virtual Delivery
Full Fee: €270
Network Members Fee: €216
In this 6-part series restauranteurs, staff and business owners will learn the key tips and techniques to increase their sales through best-in-class marketing for their brand.
This is a transformative series of webinars led by Jane Manzor, Branding and Marketing expert with over 25 years of industry experience.
The course is designed to help restaurant owners and staff learn about key areas of marketing and digital marketing.
The webinars will be 1.5 hours long, and we will run two per month. We will also offer participants practical insights and exercises to help them build their marketing tactics, tools, techniques, but most importantly will have a direct impact on their business and their bottom line.
By the end of this masterclass, you will be able to:
- Create a comprehensive social media strategy.
- Bring business growth and commercial success to your company.
- Create digital content and improve your online presence.
Who is this event for?
This session is suitable for owners, managers, supervisors or anyone who is responsible for social media marketing within a hospitality business.
Webinar 1 – Branding 19th March
Having an effective brand is a key way to increase your sales and business profile. Branding is included in every touch point you have with your customer, be it through signange, uniforms, online or in traditional form. In this webinar you will learn how to develop a best in class brand and also learn hits and tips on how to keep your brand consistent across platforms.
Webinar 2 – Public Relations 9th April
Explore the potential of public relations as a marketing strategy to foster a favourable reputation for your restaurant. Uncover the methods to optimise PR exposure through press releases and social media posts.
Webinar 3 – Professional Photography, Videography & Visual Assets 23rd April
The power of mouthwatering food photos and captivating videos cannot be overstated. This is more than just a trend for restaurants—it’s a necessity. In this webinar you will learn how you can master the art of creating irresistible visual content for your business. Whether you’re a Michelin-starred restaurant or a cozy neighborhood café, these tips will help you showcase your dishes and ambiance in a way that leaves your audience craving for more.
Webinar 4 – Digital Marketing 8th May
The importance of having a robust online presence cannot be overstated. We invite you to join us this webinar where we will explore the different ways you can enhance your digital presence. From refining your website to implementing effective influencer marketing and email campaigns, we will provide you with valuable insights and techniques to ensure that your restaurant stands out in the digital landscape.
Webinar 5 – Social Media 21st May
Learn why social media marketing and customer engagement should be on your radar, how to identify your audience online, and when, where and how to communicate with them. Get familiar with the latest trends and real-world case studies that will inspire and equip you to thrive in today’s competitive marketplace.
Webinar 6 – Email Marketing 28th May
Email marketing is a highly impactful marketing strategy for restaurants, offering numerous benefits. Join us in this webinar to discover how you can effectively connect with your customers through this powerful channel.
Jane Manzor – CEO of Manzor Marketing
Jane Manzor is an accomplished Marketing Professional and Business Owner with over 20 years of industry experience. With a strong track record, Jane has held senior management positions in organisations such as Kepak, Unilever, and Jacob Fruitfield.
Throughout Jane’s career, she has been involved in a wide range of projects. She has played a key role in launching brands from inception. Working closely with technical, new product development, sales, commercial and logistical teams, she has successfully delivered market and sales growth in the B2B and B2C spaces.
In 2016, Jane started her marketing agency, Manzor Marketing, which has allowed her to work closely with a wide range of established and growing businesses. Commercially focused, Jane is all about results and the bottom line.
Highly entrepreneurial and passionate, Jane has been immersed in business from a young age. Growing up in two family businesses has given her a deep understanding of the challenges faced by entrepreneurs and growing businesses.
With a proven ability to launch and revitalise brands, collaborate with diverse teams, and provide strategic commercial insights, Jane makes a considerable impact on the businesses that she works with.
To avail of discounted rate, please use Network Member’s discount at checkout: RHmember19
We understand that all webinar topics may not be suitable for you, therefore we decided to give you the option to book all webinars or individual ones that would suit your needs best. If you wish to book individual module(s) contact us firstname.lastname@example.org
Individual module cost:
Member rate: €36
Non Member rate: €45