Grow Your Restaurant’s Profile, Awareness and Sales Through Marketing – Webinar Series

Start Date: 23/04/2024 08/05, 21/05, 28/05, 18/06

Duration: 6 x 1.5hrs (10am - 11.30am)

Location: Virtual Delivery

Full Fee: €270

Network Members Fee: €216

Programme overview

In this 6-part series restauranteurs, staff and business owners will learn the key tips and techniques to increase their sales through best-in-class marketing for their brand.
This is a transformative series of webinars led by Jane Manzor, Branding and Marketing expert with over 25 years of industry experience.
The course is designed to help restaurant owners and staff learn about key areas of marketing and digital marketing.
The webinars will be 1.5 hours long, and we will run two per month. We will also offer participants practical insights and exercises to help them build their marketing tactics, tools, techniques, but most importantly will have a direct impact on their business and their bottom line.

Learning Outcomes

By the end of this masterclass, you will be able to:

  1. Create a comprehensive social media strategy.
  2. Bring business growth and commercial success to your company.
  3. Create digital content and improve your online presence.

Who is this event for?

This session is suitable for owners, managers, supervisors or anyone who is responsible for social media marketing within a hospitality business.

Schedule

Webinar 1 – Branding 9th April

Having an effective brand is a key way to increase your sales and business profile. Branding is included in every touch point you have with your customer, be it through signange, uniforms, online or in traditional form. In this webinar you will learn how to develop a best in class brand and also learn hits and tips on how to keep your brand consistent across platforms.

Webinar 2 – Public Relations 23rd April

Explore the potential of public relations as a marketing strategy to foster a favourable reputation for your restaurant. Uncover the methods to optimise PR exposure through press releases and social media posts.

Webinar 3 – Digital Marketing (Website, SEO, Reviews) 8th May

The importance of having a robust online presence cannot be overstated. We invite you to join us this webinar where we will explore the different ways you can enhance your digital presence. From refining your website to implementing effective influencer marketing and email campaigns, we will provide you with valuable insights and techniques to ensure that your restaurant stands out in the digital landscape.

Webinar 4 – AI in Marketing 21st May

AI is the buzzword in marketing and is key to marketing success. Using tools such as Chat Gpt, Write Sonic and Chat Ai, we will show you the power AI can bring to your overall marketing activity such as analytics, market research, persona development and campaign management.

By examining real-world case studies and industry best practices, participants will learn how to harness the power of AI to enhance customer engagement, optimize marketing campaigns, and drive business growth in an increasingly data-driven marketplace.

Webinar 5 – Social Media 28th May

Learn why social media marketing and customer engagement should be on your radar, how to identify your audience online, and when, where and how to communicate with them. Get familiar with the latest trends and real-world case studies that will inspire and equip you to thrive in today’s competitive marketplace.

Webinar 6 – Email Marketing 18th June

Email marketing is a highly impactful marketing strategy for restaurants, offering numerous benefits. Join us in this webinar to discover how you can effectively connect with your customers through this powerful channel.

Trainer Profile

Jane Manzor – CEO of Manzor Marketing
Jane Manzor is an accomplished Marketing Professional and Business Owner with over 20 years of industry experience. With a strong track record, Jane has held senior management positions in organisations such as Kepak, Unilever, and Jacob Fruitfield.
Throughout Jane’s career, she has been involved in a wide range of projects. She has played a key role in launching brands from inception. Working closely with technical, new product development, sales, commercial and logistical teams, she has successfully delivered market and sales growth in the B2B and B2C spaces.
In 2016, Jane started her marketing agency, Manzor Marketing, which has allowed her to work closely with a wide range of established and growing businesses. Commercially focused, Jane is all about results and the bottom line.
Highly entrepreneurial and passionate, Jane has been immersed in business from a young age. Growing up in two family businesses has given her a deep understanding of the challenges faced by entrepreneurs and growing businesses.
With a proven ability to launch and revitalise brands, collaborate with diverse teams, and provide strategic commercial insights, Jane makes a considerable impact on the businesses that she works with.

 

To avail of discounted rate, please use Network Member’s discount at checkout: RHmember19

 

We understand that all webinar topics may not be suitable for you, therefore we decided to give you the option to book all webinars or individual ones that would suit your needs best. If you wish to book individual module(s) contact us info@rhskillnet.ie
Individual module cost:

Member rate: €36

Non Member rate: €45