Restaurant Marketer & Innovator Workshop

Start Date: 18/11/2019

Duration: 12.30 - 5.00pm

Location: The Morrison Hotel, Ormond Quay Lower, Dublin

Full Fee: €360

Network Members Fee: €240

Programme overview

The changing landscape of the food and beverage sector with increased growth of multi-site brands has seen a professionalisation of the sector. Senior executives are expected to be more market and brand focused than ever before, with many more CEO’s and MD’s being sought with a marketing background, pipping senior operators to the post. Marketing and innovation are a fine balance of art and science. To be effective you must carefully blend what the data is telling you with market trends, add a dash of creativity and take note of your key stakeholders - it's no easy feat!

The marketer and innovator event series is designed to guide and support your journey, helping you to learn from the successes (and failures) of others, find like minded individuals to invigorate your creativity and to provide a platform for you to share ideas. This event will see a line-up of leading Irish & British restaurant marketing leaders take to the stage to share their experience.

Who is this event for?

Those looking for better marketing strategies or those looking to add an innovate edge to their business!

Agenda

13:00 – 13:30 – Welcome

James Hacon, RMI founder welcomes the audience and shares some brilliant examples of restaurant innovation around the world.

13:30 – 13:55 – Building & Engaging Communities

Rosie Prior, Brand & Digital Manager, Petersham Nurseries shares her approach to building and engaging communities online with experiences from her current role and working with Jamie Oliver.

13:55 – 14:20 – Opening with a Bang

Simon Allison, Marketing Director at Inception Group case studies their openings at Mr Foggs as how big launches and ongoing events can define and grow your restaurant & bar business.

14:20 – 15:00 -Sharing Session

Delegates will take part in a round table exercise to meet each other, share successes & gain advice.

15:00 – 15:30 – Coffee Break

15:30 – 16:00 – Operator Panel

Callan Price, Founder at Olive & Key chairs a panel of local operators to look at how they approach marketing & innovation, what works and doesn’t work for them.

16:00- 16:25 – Adding Some Science to Menu Design

Claire Scullion, Account Director at MVAD shares how menu design tricks can change the way your customers order and encourage up-sells.

16:25 – 16:50 – Embracing Influencers & Partnerships

Loui Blake, Founder of Kalifornia Kitchen and Erpingham House talks about how you can embrace influencers and find great partnerships to propel your brand forward.

16:50 – 17:00 – Close

 

 

Speaker Bios

James Hacon 

Managing Director at THINK Hospitality & Co-Founder of Restaurant Marketer & Innovator.

James has worked with more than fifty hospitality brands in ten countries as a senior executive & consultant, including Jamie Oliver Restaurant Group, IHG, Thai Leisure Group, Casual Dining Group, Radisson Hotels, Krispy Kreme, Greene King & Sodexo. He specialises in refining and defining brands, understanding the market, facilitating strategic development and maximising growth opportunities.

 

Claire Scullion

Account Director at MVad, Claire has a history of working in the marketing industry.

Skilled in marketing strategy, integrated marketing and Inbound lead generation. Prior to her role at MVad she was Group Marketing Manager for ETM Group and Marketing Manager of The Restaurant Group’s casual dining chain, Frankie & Benny’s.

Loui Blake

Founder of the UK’s largest vegan restaurant and central London vegan restaurant Kalifornia Kitchen.

He is also a marketing & brand consultant, as well as a public speaker, and was recently named as the restaurant marketer & innovator future leader 2019.

 

Callan Price

Founder of Olive and Key, a blog and online resource dedicated to bar and restaurant marketing.

She is an industry professional with over 13 years’ experience in hospitality, and began her career working all facets of front of house in her native city of Vancouver. She then moved to London, project managing for a well-known restaurant consultant and finally landed in Dublin where she worked for many years as a marketing manager for a large bar and restaurant group.

Russell Danks 

Marketing & Strategy Director at Punch. Russell has enjoyed agitating & innovating most of his career, working in brands across the globe, specifically in innovation and strategy roles. Brands include Tesco, YUM Brands, KFC, P&O Cruises, Cunard & UK pub group Greene King, TrustPilot to name just a few. Setting up the Future Factory London in 2017, with the aptly named subheading of ‘Facilitators of the Future’, the primary objective is to help businesses identify future changes in consumer & employee behavior and helping businesses create ambitious, deliverable; game-changing strategic plans.

Rosie Prior

Social Media Manager at Petersham Nurseries, Rosie is a creative marketer with experience and knowledge of integrated marketing communications, marketing strategy and project management.

Most recently of Jamie Oliver Restaurant Group, where she revolutionised content production across the restaurant group, adding a sense of agility within the team, rallying the business behind a joint vision on their own channels and building a solid network of engaged champions