Service that Sells – How to Create Incremental Sales in your F&B Business 15th February

Start Date: 15/02/2022

Duration: 10am - 1pm

Location: Virtual Delivery

Full Fee: €110

Network Members Fee: €80

Programme overview

This programme is particularly suited to rapidly upskilling a new F & B team. This tried and tested programme helps F & B managers to achieve commercial success through focusing on-the-job training skills around product knowledge and guest interaction. For new teams, it is essential to create a solid foundation of ‘Brilliant Basics’, i.e. focusing team learning around the most important food and beverage items and how to create conversations with the guest that entice the guest to explore and enjoy more experiences. By enhancing the guest experience, the business also achieves incremental sales while meeting and exceeding customer expectations. The key elements are built to develop clarity around goals, enhanced selling & upselling skills and confidence in individual and team performance that lead to measurable results in enhanced revenue and employee performance. Learn how to create sales opportunities in Take Away and other Service Environments.

Learning outcomes

  • Plan and execute a Sales Strategy that achieves enhanced customer service and commercial acumen
  • Focus on specific offerings to develop customer service skills to enhance customer experience and build revenue and profitability.
  • Develop F & B Cheat Sheets to include product knowledge, service and sales techniques.
  • Build bite-sized daily training sessions to increase sales and improve customer experience for core offerings.
  • Build Commercial Acumen through on-the-job training, coaching and feedback.

Who is the course for

This course is designed for F & B Managers, Chefs, & Service teams.

Course Content

  • Introducing a Commercial Service Culture programme that helps businesses worker smarter, not harder
  • Creating a System to set KPIs and track performance
  • Introducing Cheat Sheets – Develop Product Knowledge and Service Standards
  • Briefing Practice – Product Knowledge & Customer Interaction Skills to enhance selling and upselling opportunities
  • Briefings – How to run a fun, fast, and memorable briefing.

Trainer Profile

Cariona Neary, of Neary Marketing & Communications provides training and development to many of Ireland’s leading attractions and hospitality organisations, from the Guinness Storehouse to Adare Manor. With co-host, Karl O’Connor of Coaching Champions, she has been providing a series of online webinars for the hospitality sector to help managers in the current crisis. The feedback from the industry has been extremely positive.