Start Date: 01/01/2019
Duration: 1 Day
Location: Dublin City Centre
Accreditation: N/A
Full Fee: €155
Network Members Fee: €110
Course code: N/A
Programme overview
Our one-day social media course is designed by New Leap Marketing and the Restaurant & Hospitality Skillnet for the restaurant and hospitality industry. It will cover the techniques and skills that will allow you to attract, engage and convert new consumers to your business.
Learning outcomes
- The benefits of using Social Media
- Create a Social Media strategy and content calendar
- How to advertise on Social Media
- Responding to positive and negative feedback
- A brief understanding of analytics and reporting
Who is the course for
This course is designed for any staff members who are responsible for the business’ social media platforms.
Modules
- Why Use Digital?
- Strategy and Content Calendar
- Social Platforms
- Photography and Video
- Competitions
- Social Advertising
- Response to Feedback
- Analytics and Reporting
Trainer Profile
With over 15 years combined experience in digital marketing and an extensive knowledge of the hospitality sector, Gary and Therese, the owners of New Leap, have the unique experience to drive the participants on the course to success.
Gary’s passion for and experience in the hospitality industry, combined with a Masters in digital marketing gives him an unparalleled insight into how businesses can increase revenues through online marketing methods and channels.
Therese has worked with brands such as Corona and Jagermeister. Through her extensive experience in B2C and B2B, she has garnered knowledge of how to build successful brands online and run integrated marketing campaigns which generate footfall to businesses offline.
