Start Date: 01/09/2026
Duration: 09:30-13:00
Location: Teeling Whiskey Distillery, 13-17 Newmarket, The Liberties, Dublin 8, D08 KD91
Full Fee: €100
Network Members Fee: €80
Programme overview
This one-day event has been specifically planned for independent restaurants and food businesses that manage their own social media. Our panelists and speakers will cover a variety of themes, including: creating moments that matter, community building, optimising low budgets, and practical teaching on food content creation best practices. The aim is for attendees to leave feeling better equipped to take control online, and turn likes into bookings and sales!
Learning Outcomes
By the end of this workshop participants will have a better understanding of influencers and content creators in the marketing mix of independent hospitality and food businesses and will learn tips and tricks on taking the content in your camera roll and turning it into a fully fledged social media strategy.
Who is this workshop for?
This workshop would be beneficial for any member of the team who is enthusaitsic about content creation, photography and establishing a strong online presence for the business.
Schedule:
09:30 Delegate Registration
10:00 Welcome to The Feed Dublin
A representative from The Restaurants Association of Ireland to deliver a brief welcome to delegates and set out the schedule of events
10:10 Making Moments That Matter
It’s not just pictures of food! Our panelists will share about their innovative approaches to establishing social-media-worthy moments, and building an engaged following as result.
Zoe Ewing-Evans (@two_pups_coffee), Katie McConnell (@yumcakesbakery), Seán Lally (@hotelwoodstock,ie) and @lovindublin
Hosted by Jordan Graham (@sugarsnap.agency)
10:35 Smartphone Content Masterclass
Lily who runs a viral content creation account (@themediaproject_) will cover the essential camera settings and core video fundamentals needed to capture high-quality content in any environment. This session will also explore cineamtic techniques, go-to shot ideas, and best practices for editing and exporting professional-looking videos with little to no budget.
Lily Potter, (@themediaproject_)
11:10 Coffee Break
11:30 An Answer for Every Budget
A discussion of the content spectrum, from smartphone visuals to professional production assets.
Max Hernandez (@maxphototrip), Jordan Graham (@sugarsnap.agency), Lily Potter (@themediaproject_)
Hosted by Ally Edgar (theallymarketing)
11:55 Creators, Collabs & Community: how to get more eyes on your socials
This panel will explore the place of influencers and content creators in the marketing mix of independent hospitality and food businesses.
Full speaker lineup coming soon.
11:55 Social Management 101
Join Ally as she shares her tips and tricks on taking the content in your camera roll and turning it into a fully fledged social media strategy. She’ll cover shoot and content planning, social media management, and touch on social media ads. You’ll be a social media pro after this one.
Ally Edgar, The Ally Marketing.
12:50 The Action Plan
Jordan Graham will summarise key learnings, to conclude the day.
13:00 Tasting & Networking (Optional)
Our hosts at Teeling Whiskey Distillery will share about their iconic brand, including a guided sampling of their small batch whiskey. Attendees are welcome to stay and chat with our speakers and panellists.
If you purchase three tickets, we are delighted to offer one complimentary place on the workshop.
Partner Profile
Sugar Snap Agency
Restaurants are the engine room of Ireland’s food culture. They’re where craft meets community, where local produce becomes something unforgettable, and where hospitality is practiced as an art form.It’s no secret that this industry has been through a tough few years and in many ways, it still is. Running a restaurant in 2026 takes more than talent. It takes resilience, with rising costs across the board, from ingredients to energy to rent, margins are tighter than ever. Despite all that, the standard in Irish hospitality continues to rise. The level of creativity, quality, and innovation we see across the island is remarkable. At Sugar Snap, we work exclusively with food businesses, it’s the world we know and love. We see the challenges up close, but we also see the passion, the creativity, and the commitment that drives the industry forward.Based in Belfast and working globally, Sugar Snap serves up sharp strategy, standout campaigns, and scroll-stopping content for food and drink brands of all shapes and sizes.Whether it’s a full-scale launch or a quick burst of fresh design, we’re built to deliver flavour-packed results.
In partnership with:
